John Wallinger

Hi, I'm John Wallinger. Welcome to my profile!

John Wallinger's Bio:

John Wallinger's Experience:

• Head of Data Planning at Hicklin Slade & Partners

  February 2008 - February 2009

  Managed the database marketing operations for Honda UK and new business

• Data Planning Director at Craik Jones

  February 1998 - February 2008

  A ten year career and the leading integrated agency of its time working on CRM and data planning for Unilever, Land Rover, Rover cars, Diageo, Orange, Royal Mail, Royal Bank of Scotland amongst others

• Head of Data at Aspen Direct

  1995 - 1997

  Ran a database marketing bureau called Datascope Marketing. clients included Saab, Enfield Borough Council

• Director at Miller Starr Ltd

  1994 - 1995

• Strategic Planning Director at FCB Impact

  1991 - 1993

• Database director at BMP Young Clarke Craig

  1988 - 1991

  Headed up data planning working with Friends Provident, Royal Sun Alliance amongst others

• Director - Database Marketing at Ogilvy & Mather Direct

  1986 - 1988

• Director at Response Analysis and Mailing (RAM)

  1982 - 1986

  Set up a an inbound response handling operation covering telephone and coupon handling and fulfillment for Rank Xerox, Coca Cola, Peugeot

• promotions manager at Rank Xerox

  1979 - 1982

• Managing Director at The Marketing Planning Practice

  February 2009

  The Marketing Planning Practice is a multi discipline marketing planning consultancy, set up by John Wallinger in April 2009. The company was set up to offer clients and agencies marketing planning consultancy and services across data, digital and brand. The MPP works with Associates, who are run their own businesses specialising in a range of marketing disciplines, which include: data planning, research, analysis, econometrics, digital, mobile marketing, brand management, account planning and media planning. We have our own network of suppliers and freelancers, so we can call on digital production, account management, creative services and print production etc. I can assemble a team to work on any brief, ensuring that you have all the relevant resource to work on your account. We have all had senior positions in London agencies, so you get the experience and skill without paying London agency rates. We are a lean company, and work faster and smarter. MPP's founder John Wallinger is a CRM and insight specialist working with clients to identify insight within their business data. This also involves customer journey mapping, data collection (on and offline) and strategic marketing and CRM planning. The strength of the company lies in having a group of Associates, who are specialists in their own marketing disciplines, we can call on individuals to create virtual teams for any marketing specialism. We have worked in our respective disciplines at some of the best agencies in London including Craik Jones, Agency.com, Proximity, Wunderman, BBH, Conran Design Group, OgilvyOne, and Mediacom.

John Wallinger's Education:

• Harrow School

  1974 – 1978

John Wallinger's Interests & Activities: